Museimpresa and MUMAC invite you on Thursday 24 March at 6 pm to the presentation of the book “La memoria e il futuro. Alle radici dell’innovazione nell’industria del Terzo Millennio” by Andrea Zaghi, part of the “Bellissima” series published by Luiss University Press and edited by Nicoletta Picchio.

“La memoria e il futuro” tells the stories of Alberti, Amarelli, Barilla, Bracco, Campari, Cimbali, Intesa Sanpaolo, Lavazza, Piaggio, Pirelli and SAME, very different companies that nonetheless all possess strong production capacity and human capital, a synthesis of technology and humanistic culture. These companies not only share a high level of competitiveness, but also a strong focus on their history, promoted through the creation of places such as archives, museums and foundations, which not only preserve their characteristics, but make them current and usable, not to mention extraordinary vehicles for cultural growth.

The event will be held at MUMAC - Gruppo Cimbali’s Coffee Machine Museum, in via P.Neruda 2 in Binasco (Milan)

Participation is free of charge and only by reservation on, subject to availability. Access to the event will only be allowed with a Green Pass, as required by law.


Event programme:

The author, Andrea Zaghi, discusses the themes of the book with:

Antonio Calabrò – President of Museimpresa
Valerio Cometti – Creative Director at V12 Design
Marco Girardo – Journalist at Avvenire
Barbara Foglia – MUMAC Manager

Modera Tonia Cartolano – Journalist at SKY Tg24

This will be followed by an aperitif and a visit to the museum